Our focus with Quirkos has been on providing simple tools for exploring qualitative data that are flexible and easier to use. For large projects with thousands of sources, those using multimedia data or requiring powerful statistical analysis, Nvivo will be much more suitable. So Quirkos does not have support for integrated multimedia, Twitter analysis, quantitative analysis, or hypothesis mapping and others. In a nutshell, Quirkos has fewer features than Nvivo, but wraps them up in an easier to use package. So when looking at the alternatives like Quirkos (but also Dedoose, ATLAS.ti, MAXQDA, Transana and many others) people want to know what’s different! Nvivo is by far the largest player in the qualitative software field, and is the product most researchers are familiar with. I’m often asked ‘How does Quirkos compare to Nvivo?’.
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